I'm an empathy driven marketer who helps small businesses and organizations examine and define their purpose, the value they provide, and DEVELOPs cross-channel communication that lets their audience know they are truly understood and deeply thought about.
My passion for defining what’s at the heart of a company and at the heart of their customers enables me to create strong actionable marketing strategies AND COMPELLING CONTENT so organizations can tell their story, build meaningful connections and ultimately grow a distinctive successful brand.
During my 20 years of professional experience I’ve been a fashion and accessory designer, graphic designer, art director, photographer, community builder, curriculum developer and entrepreneur.
While I’ve always used my strong marketing and visual design skills, it’s been during the last 5 years that I’ve focused directly on Branding and Communications, whilst also founding (and recently selling) my second company ‘Circus Play Café’ - a unique community business here in Vancouver.
I was born and grew up in the UK. But since 2010, Vancouver is where I call home.
SERVICES + SKILL SET
I love working with individuals and small businesses, whether established or start-ups and helping them define and grow their brand.
For every business to become a successful brand they must fully understand the hopes, dreams, fears and pain points of their customers or clients - offering them an exceptional experience and delivering a product or service that truly adds value to their lives.
And then of course there’s communicating all of that... this is where I can help:
WHETHER YOU’RE AN ENTREPRENEURIAL INDIVIDUAL, SMALL BUSINESS OR AN ORGANIZATION:
You may be developing your business idea, maybe you’re already on the journey and have started your business, or perhaps you’re already an established organization. Wherever you are, you probably know you need to get smart, effective and in flow with your marketing efforts. I can help you examine and define your business purpose and how to communicate that in an authentic way, that tells your story, builds connection, and grows your brand.
You may then decide to create all the content of the brand and communications strategy yourself. If so, I can support you through the process of developing your online and social media presence and voice, not only so its actionable and effective, but also an enjoyable part of your work and an extension of your own creative expression.
However, creating specific high quality digital content is often not possible, practical or desirable. That’s where my skill set really comes into play - I can successfully implement your strategy - creating compelling meaningful content for all your cross channel communication and social media platforms - helping your business and brand to excel and grow. It’s what I do and what I love.
THE SKILL SET I BRING:
SOCIAL MEDIA STRATEGY
VISUAL DESIGN COMMUNICATIONS
ART DIRECTION & PHOTOGRAPHY
WEBSITE DESIGN & MANAGEMENT (PROFICIENT IN SQUARESPACE)
FOUNDER & CREATIVE DIRECTOR OF 'CIRCUS PLAY CAFE' (CIRCUS)
Circus Play Cafe is a unique concept business in East Vancouver. Circus was designed to be an inclusive community space & cafe for parents and their pre-k children to connect, learn and grow through the power of play. It also provides the opportunity for meaningful interactions through a wide variety of classes, workshops and events.
I co-founded this business as I’m passionate about supporting families, particularly through those first 5 years, and there just weren’t enough resources available. I saw a need. As I’m also passionate about building brands so it was deeply rewarding to build one from the ground up! That meant everything - including all aspects of interior and visual design, digital and non-digital communication, social media, content creation, program development and implementing business strategies.
Circus became a successful brand for a few reasons: firstly because we took the time to understand the wants and needs of new families and clearly defined how Circus could add value to their lives. We then communicated that consistently and distinctively, both visually and through all content creation. We also fostered strong relationships with clients and facilitators which was also essential to the brands success.
We sold Circus Play Cafe earlier in 2018.
ELEMENTS THAT ALLOWED CIRCUS TO SUCCEED AS A BRAND:
Circus was runner up in the Small Business BC's 'Best New Concept Business' the year it opened.
Built an active, engaged and diverse in-person and online community of over 8000.
Designed, programmed and co-ordinating workshops, events and classes, including curriculum development and delivery.
Fostered community engagement, prioritized relationship building and collaborated with partners including 'Musical Expressions', 'Westcoast Families', 'Collage Collage', ‘Signing Babies’ and ‘Parenting Littles’
Created, implemented and measured all brand & communications strategies across all marketing, digital & social media channels.
OWNER & DESIGNER : ACCESSORIES LABEL
'ANUK HARVEY' 2008-2013
I was the founder, designer, director responsible for all aspects of a fashion and accessories label under my own name based out of the UK and then later Vancouver.
My focus was designing the collections, managing production, styling, art directing, visual design and creating all the marketing and communications content to successfully show the label at London and Paris Fashion Weeks and sell to boutiques across the UK, Italy, and Japan.
This multi tasking was the foundation that lead to my deeper interest in branding and communications, and ultimately to where my skill set and passion has lead me.